Have you noticed all those misleading “Smart Choice” labels on cereals like Kellogg’s Fruit Loops and “Healthy Choice” labels on General Mills’ Cocoa Puffs?
Cocoa Puffs a healthy choice? Not many parents would fall for that.
Researchers at Yale University’s Rudd Center for Food Policy and Obesity analyzed the marketing and nutritional content of breakfast cereals and found that kids are a big target for heavy marketing of sugary cereals
Check out the home page of their new report, Cereal FACTS (Food Advertising to Children and Teens Score) The lowest-scoring cereals, nutrition-wise: Kellogg’s Corn Pops – Chocolate Peanut Butter and Quaker’s Cap’n Crunch w/ Crunchberries.
The top-scoring cereal, from a nutritional standpoint: Kashi’s Puffs — 7 Whole Grains Puffs. The cereal most heavily marketed to children: General Mills’ Cinnamon Toast Crunch.
Here’s the full report.
The FDA plans to step in and take a closer look at misleading labels and plans to develop a nutritional gold standard for products labeled as “healthy.”