Bye-Bye Baby Einstein?

meet-the-orchestraDid your child fail to become a genius despite a steady diet of Baby Einstein DVDS and videos?

Now you can get your money back. According to this New York Times article, the Walt Disney Company is offering a $15.99 refund for Baby Einstein videos, up to four per customer. Receipts not required.

The videos have been the subject of complaints and a threatened lawsuit by the advocacy group Campaign for Commercial-Free Childhood, which contended that contrary to the company’s early claims that Baby Einstein would enhance child development, watching TV is actually detrimental to children younger than 2. The American Academy of Pediatrics is against children younger than 2 watching any TV.

Here’s the link to the statement on the Baby Einstein Web site about the refund. For full details and an official mail-in certificate, click here.

I initially intended not to have my kids watch any TV until post-2, but failed miserably. However, I use DVDs to entertain while making dinner etc. and never believed Baby Einstein’s pitch that their products would land my kid in the gifted class. Did you? And if so, do you plan to take advantage of the refund and stop using Baby Einstein products?

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