Matilda Jane Clothing launches tween line featuring Savannah in photos

Matilda Jane 435 Tween Line Savannah All you Matilda Jane fans in Savannah will love this.

Matilda Jane’s new tween line – 435 – just for sizes 8-14 has a special Savannah twist: all of the model photos feature Savannah as the backdrop including the Jepson Center for the Arts & Forsyth Park. That means Savannah will be prominently featured nationally by Matilda Jane in print, social media & web photos.

Check out our SouthernMamas Facebook album here spotlighting Matilda Jane print, social media & web photos that feature Savannah as a backdrop.

With all of the charm and personality of the original MJC collection, 435 has a decidedly more grown up feel, but not too grown up.

Robyn Shirley is Matilda Jane Clothing’s Independent Trunk Keeper and Team Leader for the Southeast. The Savannah native (Robyn was born at Telfair Hospital) became interested in fashion marketing while growing up. She moved to New York & later earned a degree in fashion merchandising from the venerable Wood Tobé Coburn School. But being the “southern girl” that she is, her heart led her back to Hilton Head Island, SC.

Robyn Shirley is part of a network of independent representatives who get to know their customers personally. Having operated in South Carolina since 2008, she recently expanded her business to the Savannah area and now serves as a Team Leader as well as a Trunk Keeper for Matilda Jane Clothing.

In developing the new tween clothing line, Matilda Jane looked to the Trunk Keepers’ daughters for insight on fashion, fit and functionality. The tween girls formed the Matilda Jane tween council. Several members of the tween council were chosen to also model their creations at the 435 photo shoot, held this past December in Savannah.

“I am thrilled that our beautiful city was selected for the photo shoot and will be so prominently featured in the Matilda Jane national spring marketing campaign, including print, social media and web promotions,” said Shirley. “Savannah has a cool vibe that blends perfectly with history and tradition, much like the new 435 clothing line itself.”

To book or attend a Matilda Jane Clothing trunk show in Savannah or Bluffton/Hilton Head Is.,  contact Robyn Shirley at 843-384-3842 or

Robyn Shirley, Team Leader and Trunk Keeper #124, Bluffton, SC, Robyn Shirley is a advertiser

Comments are closed.