Organic milk for $2.57 a half gallon sounded too good to be true at the new Target on East Victory Drive next to Home Depot.
I bought it anyway, so excited to find an affordable brand of organic milk after shelling out more than $3, sometimes more than $4, for a half gallon of Horizon or Organic Valley. Then along comes this Associated Press article about how some store brand organic milk, including my Target’s Archer Farms bargain basement buy, was not truly organic. Terrific.
Apparently, the organic milk Target is selling under its own label comes from Aurora Organic Dairy, which also supplies Wal Mart, Costco and Wild Oats with their store brands of organic milk. Earlier this year, there was some question whether Aurora was diluting the principles of organic agriculture in the interest of producing milk as cheaply as possible.
But the good news that, at least according to the article, Aurora has made improvements. Both Aurora and Target defend the product as organic, noting the company was allowed to keep its organic certification.
It’s difficult enough for families to afford organic milk, which comes from cows that have not been treated with hormones or antibiotics. When questions like these arise, it makes you wonder if paying the extra money is even worth it.
We’d love to know your SouthernMamas take. Do you buy organic? Why or why not?